Machines can be said to have beliefs.

“Machines as simple as thermostats can be said to have beliefs, and having beliefs seems to be a characteristic of most machines capable of problem solving performance. However, the machines mankind has so far found it useful to construct rarely have beliefs about beliefs, although such beliefs will be needed by computer programs that reason […]

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GALAPAGOS Studio is here!

Since a very young age I realized that art, design, and technology help us envision and build alternative worlds… That’s why these last 25 years I have worked for different companies and collaborated as a freelance artist and designer with different projects and businesses. But in 2017 I made a drastic decision and resigned my stable job […]

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Becoming a digital minimalist…

I have written many times about Minimalism which describes movements in various forms of art and design where the work is set out to expose the essence through eliminating all non-essential forms, features or concepts. When some months ago I heard about Digital Minimalism I decided to learn more about this philosophy, created by Cal Newport, […]

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Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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Sociology has been killed…

“Obviously, we do not have a cult of geniality in the sciences (or rather, in the ranks of the spectators of science) any more, while scientists, by and large, have not gotten stupid. So where do the big thinkers and paradigm shifters hide? (…) for in times of reduced public spending, tenured positions for out-of-the-box […]

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