Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

Read More Neuroscience backed advertising.

Sociology has been killed…

“Obviously, we do not have a cult of geniality in the sciences (or rather, in the ranks of the spectators of science) any more, while scientists, by and large, have not gotten stupid. So where do the big thinkers and paradigm shifters hide? (…) for in times of reduced public spending, tenured positions for out-of-the-box […]

Read More Sociology has been killed…

A critique of contemporary AI art.

Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and  conclude that “this […]

Read More A critique of contemporary AI art.

Art for an ecological revolution!

When I was a child I developed a strong love for nature while reading my father’s old biology books from his school period during fascist dictatorship in Spain and after spending countless hours during the weekends in my grandparents country house in the basque mountains. As I grew older and started thinking about a college degree, my […]

Read More Art for an ecological revolution!