6 Principles of Visual Design.

The Oxford Dictionary describes “design” as the art or action of conceiving and producing a plan or drawing of something before it´s made.

According to cultural magazine Frieze, design has had one unwavering role as an agent of change that can help to ensure that developments of any sort – scientific, technological, cultural, political, economic or environmental – are interpreted in ways that will be benevolent, not damaging.

On the other hand, MIT professor Neri Oxman thinks that the task of Design is to produce embodiments of solutions that maximize function and augment human experience (utility as behavior), and finally help Art to question human behavior and create awareness of the world around us (behavior transformed into new perceptions of information).

The following infographic shows the basic units of any visual design which form its structure and convey visual messages.Painter and design theorist Maitland E. Graves defined in 1941 the elements of design as: Line, Direction, Shape, Size, Texture, Value, and Color (in that order), concluding that “these elements are the materials from which all designs are built”. Let´s have a look to these concepts that will help us success in our jobs as designers…

*(Pictures: Edho Pratama -Unsplash & Folography).

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