Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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Sociology has been killed…

“Obviously, we do not have a cult of geniality in the sciences (or rather, in the ranks of the spectators of science) any more, while scientists, by and large, have not gotten stupid. So where do the big thinkers and paradigm shifters hide? (…) for in times of reduced public spending, tenured positions for out-of-the-box […]

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A critique of contemporary AI art.

Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and  conclude that “this […]

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The map is in our heads… and bodies!

Different scientific evidences suggest that separate but interconnected parts of our brain assume specific functions in building an internal map of space which helps keep track of one’s position in the world. Spatial memories are formed after an animal gathers and processes sensory information about its surroundings especially by the way of vision and proprioception. […]

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Computational Aesthetics: the beholder needs eyes?

Computational aesthetics is a subfield of Artificial Intelligence, concerned with the computational assessment of beauty in domains of human creative expression  which bridges science and art. As an emerging and new interdisciplinary field, the seed of today’s Computational Aesthetics can be traced as far back as 1928, when American mathematician George David Birkhoff proposed the […]

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