“Conscious mental life is based entirely on the making of memories. It is a constant review of stories that were lived in the past and possible stories that have been invented for the future. By necessity, most of them adjust to the current real world in the best way that our senses can process them, […]Read More Conscious mental life is the making of memories.
When I was a preteen in the late 80’s I felt strongly attracted to surfing, so I asked my parents to drive me to the first international surf contest organized by local brand Pukas in Zarautz, a town nearby my city… I was already bodyboarding in a local beach and had a plastic skate, so when […]Read More Surfing is the spiritual, aesthetic style of the liberated self.
“Machines as simple as thermostats can be said to have beliefs, and having beliefs seems to be a characteristic of most machines capable of problem solving performance. However, the machines mankind has so far found it useful to construct rarely have beliefs about beliefs, although such beliefs will be needed by computer programs that reason […]Read More Machines can be said to have beliefs.
According to cultural critic and filmmaker Michael Betancourt we live in the New Aesthetic era, a new conceptual framework that talks about the way in which the digital universe and the internet interact with the physical world. Based on the relationship between production and human control described by Karl Marx, the machines that we currently […]Read More Did Marx Dream of Artificial Intelligence?
Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]Read More Neuroscience backed advertising.
Some months ago I posted in this blog an abstract with my proposal, which develops around embodied cognition and skateboarding, for this year’s Pushing Boarders event in Sweden… The organizers were looking for academic research in the fields of architecture and sociology related to different aspects of skateboarding, so I thought that a mix of cognitive […]Read More Skateboarding as an Aesthetic Experience.
“Obviously, we do not have a cult of geniality in the sciences (or rather, in the ranks of the spectators of science) any more, while scientists, by and large, have not gotten stupid. So where do the big thinkers and paradigm shifters hide? (…) for in times of reduced public spending, tenured positions for out-of-the-box […]Read More Sociology has been killed…