Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]Read More Neuroscience backed advertising.
Some months ago I posted in this blog an abstract with my proposal, which develops around embodied cognition and skateboarding, for this year’s Pushing Boarders event in Sweden… The organizers were looking for academic research related to different aspects of skateboarding and I thought that a mix of cognitive neuroscience, urban geography and action sports […]Read More Skateboarding as an Aesthetic Experience.
“Obviously, we do not have a cult of geniality in the sciences (or rather, in the ranks of the spectators of science) any more, while scientists, by and large, have not gotten stupid. So where do the big thinkers and paradigm shifters hide? (…) for in times of reduced public spending, tenured positions for out-of-the-box […]Read More Sociology has been killed…
Andreja Pejić, born Andrej, is a Bosnian-born Australian model. Before coming out as a trans woman in late 2013, Pejić was known as the first completely androgynous supermodel. Today, she is one of the most recognisable transgender models in the world and a living example of gender fluidity. Pejić, who worked at a McDonald’s before […]Read More Towards a self-directed postgender identity.
Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and conclude that “this […]Read More A critique of contemporary AI art.
Different scientific evidences suggest that separate but interconnected parts of our brain assume specific functions in building an internal map of space which helps keep track of one’s position in the world. Spatial memories are formed after an animal gathers and processes sensory information about its surroundings especially by the way of vision and proprioception. […]Read More The map is in our heads… and bodies!
Computational aesthetics is a subfield of Artificial Intelligence, concerned with the computational assessment of beauty in domains of human creative expression which bridges science and art. As an emerging and new interdisciplinary field, the seed of today’s Computational Aesthetics can be traced as far back as 1928, when American mathematician George David Birkhoff proposed the […]Read More Computational Aesthetics: the beholder needs eyes?