Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]
Read More Neuroscience backed advertising.Andreja Pejić, born Andrej, is a Bosnian-born Australian model. Before coming out as a trans woman in late 2013, Pejić was known as the first completely androgynous supermodel. Today, she is one of the most recognisable transgender models in the world and a living example of gender fluidity. Pejić, who worked at a McDonald’s before […]
Read More Towards a self-directed postgender identity.Interaction design -often abbreviated as IxD- is the practice of designing interactive digital products, environments, systems, and services in order to facilitate interactions between users and their artifacts. First of all let’s make a little distinction between some terms that may seem similar at first glance: UX, UI, IA and IxD… User Experience Design (UX) is […]
Read More Interacting with artifacts through design.“Natural science is concerned with the necessary, with how things are, whereas design is concerned with the contingent, with how things might be”, Herbert Simmon (1969). The field of User Experience Design (UXD) is a conceptual discipline focused on the interaction between human users, artifacts, and their contextual environments. So the main focus of this […]
Read More Designing human cognitive experiences.Human communication is unique for its extensive use of abstract language and development of our civilization has been closely linked with progress in telecommunication. Communication (from Latin communicare, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. Therefore the way that we humans […]
Read More Evolution of human communication.Promoters of postgender politics think that bodies and personalities in a near future will no longer be constrained and circumscribed by gendered traits but enriched by liberty and self-expression. Internet culture has been a great catalyst for the diffusion of alternative visions of gender and sexual identities. But while today we find ourselves in perpetual […]
Read More The revolution will be postgenderist…The way that we humans use symbols and signals to transmit information among each other in order to communicate is fundamentally different from the way that most animal species do it, specially if we take into account how we mediate this process through technology. According to Manuel Bohn, a researcher in Stanford University inspired by […]
Read More Why I’m a Communication Designer.
