In the 1940s the austrian economist Joseph Schumpeter presented the concept of “Creative Destruction”, a way to explain the emergence of innovation through entrepreneurship. According to Schumpeter the hidden forces in the marketplace through the creativity of the entrepreneurs develop new consumers, products, and production methods which finally favor economic growth. Some years later in 1962 Everett […]Read More Creative destruction for all!
According to industrial designer Tim Brown, former CEO of consulting firm IDEO, Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. The traditional role of design has been to improve the form and function of messages and information through a […]Read More Strategy and Innovation with Design Thinking.
“Conscious mental life is based entirely on the making of memories. It is a constant review of stories that were lived in the past and possible stories that have been invented for the future. By necessity, most of them adjust to the current real world in the best way that our senses can process them, […]Read More Conscious mental life is the making of memories.
When I was a preteen in the late 80’s I felt strongly attracted to surfing, so I asked my parents to drive me to the first international surf contest organized by local brand Pukas in Zarautz, a town nearby my city… I was already bodyboarding in a local beach and had a plastic skate, so when […]Read More Surfing is the spiritual, aesthetic style of the liberated self.
Some months ago I posted in this blog an abstract with my proposal, which develops around embodied cognition and skateboarding, for this year’s Pushing Boarders event in Sweden… The organizers were looking for academic research in the fields of architecture and sociology related to different aspects of skateboarding, so I thought that a mix of cognitive […]Read More Skateboarding as an Aesthetic Experience.
When I was a child I developed a strong love for nature while reading my father’s old biology books from his school period during fascist dictatorship in Spain and after spending countless hours during the weekends in my grandparents country house in the basque mountains. As I grew older and started thinking about a college degree, my […]Read More Art for an ecological revolution!