The Conquest of Ubiquity.

“Just as water, gas, and electricity are brought into our houses from far off to satisfy our needs in response to a minimal effort, so we shall be supplied with visual or auditory images, which will appear and disappear at a simple movement of the hand, hardly more than a sign”. Extract from “The Conquest […]

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10 Principles for Good Design.

Back in the late 1970s Dieter Rams arrived to the conclusion that a good design cannot be measured in a finite way. The german industrial designer popularized an approach summarized in the expression “less but better”, and wrote the 10 most important principles for what he considered was good design… 1) Good design is innovative The possibilities for innovation are […]

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Antidisciplinary Attitude is the Way.

Architect and designer Neri Oxman proposes in her “Krebs Cycle of Creaivity” a map for four domains of creative exploration—Science, Engineering, Design and Art—in an attempt to represent the antidisciplinary hypothesis: knowledge can no longer produced within, disciplinary boundaries, but is entirely entangled. Inspired by the philosophical work of designer John Maeda this circular approach […]

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