Hohkep: running and training in nature.

In 2015 researchers in Stanford University showed that Trail Running can literally change your brain for good. The study found that participants who exercised in nature not only reported a decrease in rumination (that relentless cycle of negative thoughts and anxiousness that increases the risk of depression), but fMRI scans of their brains also indicated a […]

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Skateboarding as therapy.

“Push To Heal” verbally articulates and visually demonstrates the connections between skateboarding and neuroscience, and highlights skateboarding as an activity that can heal the human brain from past trauma. This short film, made in association with Hull Services and the ChildTrauma Academy, provides a snapshot of how and why skateboarding should be viewed as a […]

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Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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