Skateboarding as therapy.

“Push To Heal” verbally articulates and visually demonstrates the connections between skateboarding and neuroscience, and highlights skateboarding as an activity that can heal the human brain from past trauma. This short film, made in association with Hull Services and the ChildTrauma Academy, provides a snapshot of how and why skateboarding should be viewed as a […]

Read More Skateboarding as therapy.

Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

Read More Neuroscience backed advertising.

A critique of contemporary AI art.

Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and  conclude that “this […]

Read More A critique of contemporary AI art.