Hohkep: running and training in nature.

In 2015 researchers in Stanford University showed that Trail Running can literally change your brain for good. The study found that participants who exercised in nature not only reported a decrease in rumination (that relentless cycle of negative thoughts and anxiousness that increases the risk of depression), but fMRI scans of their brains also indicated a […]

Read More Hohkep: running and training in nature.

Skateboarding as therapy.

“Push To Heal” verbally articulates and visually demonstrates the connections between skateboarding and neuroscience, and highlights skateboarding as an activity that can heal the human brain from past trauma. This short film, made in association with Hull Services and the ChildTrauma Academy, provides a snapshot of how and why skateboarding should be viewed as a […]

Read More Skateboarding as therapy.

Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

Read More Neuroscience backed advertising.

A critique of contemporary AI art.

Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and  conclude that “this […]

Read More A critique of contemporary AI art.

The map is in our heads… and bodies!

Different scientific evidences suggest that separate but interconnected parts of our brain assume specific functions in building an internal map of space which helps keep track of one’s position in the world. Spatial memories are formed after an animal gathers and processes sensory information about its surroundings especially by the way of vision and proprioception. […]

Read More The map is in our heads… and bodies!

The city as a canvas.

Some time ago I wrote in this blog how almost a decade ago I presented my M.Phil thesis at the Higher Technical School of Architecture of San Sebastian about the relationship between skateboarding in the streets and urban development. At that time little academic literature about this research field could be found, but now thankfully […]

Read More The city as a canvas.