Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]Read More Neuroscience backed advertising.
Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and conclude that “this […]Read More A critique of contemporary AI art.
Cities and urban spaces of our western metropolitan areas are fertile grounds for street skating unconsciously created by the excesses of industrialization and corporate capitalism. This new kind of dystopia turned in the 70s into a set of ideal playgrounds for a group of kids riding a piece of wood with four wheels. Following what feminist cinematographer […]Read More Hacking Public Space.
Edmond de Belamy is a 2018 painting created using a type of Artificial Intelligence algorithms called Generative Adversarial Networks. The work which is part of a series of images titled La Famille de Belamy -made by french collective Obvious– was expected to be sold for $7,000-$10,000 at Christie’s auction house in New York, however the painting […]Read More Who is Edmond de Bellamy?
“You could argue that any group of people — like a company — is essentially a cybernetic collective of human people and machines. That’s what a company is. And then there are different levels of complexity in the way these companies are formed and then there is a collective AI in Google search, where we […]Read More A cybernetic collective of human people and machines.
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO *(Picture: sophiecampbell123.wordpress.com)Read More Design Thinking: step by step.
Madonna once said: “You have to reinvent to stay in the game”. The digital age rewards change and punishes stasis. Reinvention is a rethinking of the business itself. Companies and people that are able to adapt, learn, and find new solutions quickly can do more than just retain market position; they can thrive, whatever disruptions […]Read More Reinvent and digitize yourself.