Creative destruction for all!

In the 1940s the austrian economist Joseph Schumpeter presented the concept  of “Creative Destruction”, a way to explain the emergence of innovation through entrepreneurship. According to Schumpeter the hidden forces in the marketplace through the creativity of the entrepreneurs develop new consumers, products, and production methods which finally favor economic growth. Some years later in 1962 Everett […]

Read More Creative destruction for all!

A brief history of street art.

In recent years street art has become more daring, more ornate, more sophisticated and, in many cases, more acceptable. Traditionally graffiti artists directed their messages to other individuals marking the urban space with similar symbols. Street artists instead took the ideas and tools associated with graffiti and started using them to make aesthetically pleasing art which […]

Read More A brief history of street art.

Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

Read More Neuroscience backed advertising.