Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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A critique of contemporary AI art.

Not only we need cultural artifacts as a critique of industrialized use of Artificial Intelligence, but also a strict criteria in order to review contemporary art made with Machine Learning techniques… Those that argue against the potential for Computational Creativity believe that “simulating artistic techniques means also simulating human thinking and reasoning” (…) and  conclude that “this […]

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Art for an ecological revolution!

When I was a child I developed a strong love for nature while reading my father’s old biology books from his school period during fascist dictatorship in Spain and after spending countless hours during the weekends in my grandparents country house in the basque mountains. As I grew older and started thinking about a college degree, my […]

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Computational Aesthetics: the beholder needs eyes?

Computational aesthetics is a subfield of Artificial Intelligence, concerned with the computational assessment of beauty in domains of human creative expression  which bridges science and art. As an emerging and new interdisciplinary field, the seed of today’s Computational Aesthetics can be traced as far back as 1928, when American mathematician George David Birkhoff proposed the […]

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The city as a canvas.

Some time ago I wrote in this blog how almost a decade ago I presented my M.Phil thesis at the Higher Technical School of Architecture of San Sebastian about the relationship between skateboarding in the streets and urban development. At that time little academic literature about this research field could be found, but now thankfully […]

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