Skateboarding as therapy.

“Push To Heal” verbally articulates and visually demonstrates the connections between skateboarding and neuroscience, and highlights skateboarding as an activity that can heal the human brain from past trauma. This short film, made in association with Hull Services and the ChildTrauma Academy, provides a snapshot of how and why skateboarding should be viewed as a […]

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Machines can be said to have beliefs.

“Machines as simple as thermostats can be said to have beliefs, and having beliefs seems to be a characteristic of most machines capable of problem solving performance. However, the machines mankind has so far found it useful to construct rarely have beliefs about beliefs, although such beliefs will be needed by computer programs that reason […]

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Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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