Hohkep: running and training in nature.

In 2015 researchers in Stanford University showed that Trail Running can literally change your brain for good. The study found that participants who exercised in nature not only reported a decrease in rumination (that relentless cycle of negative thoughts and anxiousness that increases the risk of depression), but fMRI scans of their brains also indicated a […]

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Creative destruction for all!

In the 1940s the austrian economist Joseph Schumpeter presented the concept  of “Creative Destruction”, a way to explain the emergence of innovation through entrepreneurship. According to Schumpeter the hidden forces in the marketplace through the creativity of the entrepreneurs develop new consumers, products, and production methods which finally favor economic growth. Some years later in 1962 Everett […]

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14 useful UX design facts.

The field of User Experience Design (UXD) is a conceptual discipline focused on the interaction between human users, technology, and their contextual environments. The most imperative attribute that a UX designer can exude is the art of understanding people in general, and users in particular. Sounds relatively simple, right? Except that, it’s not. Every user […]

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Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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Evolution of human communication.

Human communication is unique for its extensive use of abstract language and development of our civilization has been closely linked with progress in telecommunication. Communication (from Latin communicare, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. Therefore the way that we humans […]

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