Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]Read More Neuroscience backed advertising.
Although some people see AI as a simply tool that artists can use to augment and enhance their pieces, some other as me consider algorithms as a partner during the creative process. Artisans may have thought that there was no avenue for machines to take over their ethereal reins since something soulless and emotionless do […]Read More Artificial Intelligence: a revolution in the art world.
Interaction design -often abbreviated as IxD- is the practice of designing interactive digital products, environments, systems, and services in order to facilitate interactions between users and their artifacts. First of all let’s make a little distinction between some terms that may seem similar at first glance: UX, UI, IA and IxD… User Experience Design (UX) is […]Read More Interacting with artifacts through design.
Human communication is unique for its extensive use of abstract language and development of our civilization has been closely linked with progress in telecommunication. Communication (from Latin communicare, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. Therefore the way that we humans […]Read More Evolution of human communication.
Intelligent Artifacts may be found in literature since Greek mythology but only after World War II, when modern computers became available, it has become possible to create programs that perform difficult intellectual tasks. Artificial Intelligence is over half a century old and for a very long time it was dominated by rule-based systems, a field […]Read More Artificial Intelligence Tribalism.
Blockchain enables the existence of cryptocurrencies like Bitcoin (the one for which this technology was invented) and is a leading artifact in the evolution of the internet. Therefore, Blockchain distributed ledger is a technology that promises to bring significant efficiencies to global supply chains, financial transactions, asset ledgers, autonomous cars and decentralized social networking. According to Hackernoon […]Read More What is Blockchain?
As I have written before, one of the most common ideas of creativity is giving it a religious explanation, a way of seeing it as a God like process in which a great master work comes from nothing in an unexplainable way. Andrew Tate, a freelance writer and neuroscientist, tells that we are far more […]Read More How to be more Creative?