Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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Evolution of human communication.

Human communication is unique for its extensive use of abstract language and development of our civilization has been closely linked with progress in telecommunication. Communication (from Latin communicare, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. Therefore the way that we humans […]

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Artificial Intelligence Tribalism.

Intelligent Artifacts may be found in literature since Greek mythology but only after World War II, when modern computers became available, it has become possible to create programs that perform difficult intellectual tasks. Artificial Intelligence is over half a century old and for a very long time it was dominated by rule-based systems, a field […]

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What is Blockchain?

Blockchain enables the existence of cryptocurrencies like Bitcoin (the one for which this technology was invented) and is a leading artifact in the evolution of the internet. Therefore, Blockchain distributed ledger is a technology that promises to bring significant efficiencies to global supply chains, financial transactions, asset ledgers, autonomous cars and decentralized social networking. According to Hackernoon […]

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How to be more Creative?

As I have written before, one of the most common ideas of creativity is giving it a religious explanation, a way of seeing it as a God like process in which a great master work comes from nothing in an unexplainable way. Andrew Tate, a freelance writer and neuroscientist, tells that we are far more […]

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