Neuroscience backed advertising.

Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s,  most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]

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Neurosocial Empowerment for the Future.

“Minds are simply what brains do”, Marvin Minsky. The Society of Mind (1986). It is urgently necessary to adopt a spirit of amateur scientists that without fear -and with DIY (“do it yourself”) methodologies- fuels a journey with no return to the domain of new neuroscientific and biotechnologies techniques. The DIY spirit, together with popular […]

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Web Design 101.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. By looking at this this infographic we can understand and simplify the process in developing […]

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Reinvent and digitize yourself.

Madonna once said: “You have to reinvent to stay in the game”. The digital age rewards change and punishes stasis. Reinvention is a rethinking of the business itself. Companies and people that are able to adapt, learn, and find new solutions quickly can do more than just retain market position; they can thrive, whatever disruptions […]

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