Modern advertising originated with the techniques introduced with tobacco promotion in the 1920s, most significantly with the campaigns of Edward Bernays who was Sigmund Freud‘s nephew. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea which is communicated through various mass media (newspapers, […]Read More Neuroscience backed advertising.
Some months ago I posted in this blog an abstract with my proposal, which develops around embodied cognition and skateboarding, for this year’s Pushing Boarders event in Sweden… The organizers were looking for academic research related to different aspects of skateboarding and I thought that a mix of cognitive neuroscience, urban geography and action sports […]Read More Skateboarding as an Aesthetic Experience.
When I was a child I developed a strong love for nature while reading my father’s old biology books from his school period during fascist dictatorship in Spain and after spending countless hours during the weekends in my grandparents country house in the basque mountains. As I grew older and started thinking about a college degree, my […]Read More Art for an ecological revolution!
Some time ago I wrote in this blog how almost a decade ago I presented my M.Phil thesis at the Higher Technical School of Architecture of San Sebastian about the relationship between skateboarding in the streets and urban development. At that time little academic literature about this research field could be found, but now thankfully […]Read More The city as a canvas.
Although some people see AI as a simply tool that artists can use to augment and enhance their pieces, some other as me consider algorithms as a partner during the creative process. Artisans may have thought that there was no avenue for machines to take over their ethereal reins since something soulless and emotionless do […]Read More Artificial Intelligence: a revolution in the art world.
Interaction design -often abbreviated as IxD- is the practice of designing interactive digital products, environments, systems, and services in order to facilitate interactions between users and their artifacts. First of all let’s make a little distinction between some terms that may seem similar at first glance: UX, UI, IA and IxD… User Experience Design (UX) is […]Read More Interacting with artifacts through design.
“The computer takes up where psychoanalysis left off. It takes the idea of a decentered self and makes it more concrete by modeling mind as a multi- processing machine. Where the Freudian vision seemed speculative to some, literary to others, the computational model arrives with the authoritative voice of science behind it—and with the prospect […]Read More The computer takes up where psychoanalysis left off.