Antidisciplinary Attitude is the Way.

Architect and designer Neri Oxman proposes in her “Krebs Cycle of Creaivity” a map for four domains of creative exploration—Science, Engineering, Design and Art—in an attempt to represent the antidisciplinary hypothesis: knowledge can no longer produced within, disciplinary boundaries, but is entirely entangled. Inspired by the philosophical work of designer John Maeda this circular approach […]

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Design Thinking: step by step.

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO *(Picture: sophiecampbell123.wordpress.com)

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