Designing human cognitive experiences.

“Natural science is concerned with the necessary, with how things are, whereas design is concerned with the contingent, with how things might be”, Herbert Simmon (1969). The field of User Experience Design (UXD) is a conceptual discipline focused on the interaction between human users, artifacts, and their contextual environments. So the main focus of this […]

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Antidisciplinary Attitude is the Way.

Architect and designer Neri Oxman proposes in her “Krebs Cycle of Creaivity” a map for four domains of creative exploration—Science, Engineering, Design and Art—in an attempt to represent the antidisciplinary hypothesis: knowledge can no longer produced within, disciplinary boundaries, but is entirely entangled. Inspired by the philosophical work of designer John Maeda this circular approach […]

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Design Thinking: step by step.

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO *(Picture: sophiecampbell123.wordpress.com)

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